Your choice of typeface can greatly affect the way people view your brand. Sans-serif typefaces have been quite popular in the past decade because they are perceived as modern and minimalist (think Helvetica). Serif typefaces are classic and elegant, and will give your design a timeless, sophisticated vibe.
Wait, what’s a serif?
A serif typeface has a small decorative stroke at the end of a symbol. The most commonly known serif is Times New Roman, but it’s definitely not the only one. Serif typefaces have been used for printing since the printing press was invented centuries ago, and you will find that most books are in fact printed using serif typefaces. Why? Because they are easier to read. The only reason most websites used sans-serifs was because retina displays weren’t invented until recently.
Brands using serif fonts
Here are popular brands that use serif fonts in their logo:
Top 10 picks
I’ve listed down my top 10 picks for the most sophisticated serifs. These are thicker than average, and are marked by a high contrast between the lines of the letterform. Some of these contain gorgeous ligatures (connections between letters), and some have drops at the end of the serif. All of them will amp up the level of sophistication in your brand. It’s the font equivalent of the little black dress.
Where to get the fonts:
- Belda Bold
- Bodoni XT
- Didonesque Display
- Didot Bold
- Hera Big
- Isabel Condensed
- Lust Pro Demi No.5
- Majesti Banner
- Miller Banner
- Narziss
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