It’s normally very challenging to style a photoshoot for a non-visual business. Anna Seefeldt owns Pink Pineapple Consulting, a brand strategy firm here in Singapore. Her brand is very opulent and lush, with a slight vintage feel, and being the brand strategist that she is, she was really clear on the kind of aesthetic that she wanted for her photoshoot. We worked closely together to plan the props and styling for each of her scenes.
Silke of Zebra Jojo Photography took the amazing photos, and you can clearly see how she captured everything so beautifully. I’m a huge fan of Silke’s light, elegant style, as she makes everything look so polished and magazine-worthy. She doesn’t just take pictures, she tells stories.
There were multiple outfit changes as well as changes in scenery. The studio she rented was huge, and had several areas that we could use for the story. There was so much space, and the ceiling height and tall windows made for really amazing light.
Anna brought a lot of props (5 extra large Rimowa suitcases!), so it gave us so many options for styling each space without having to repeat the same ones. They also provide such a rich and opulent look, which is exactly what we needed to create the atmosphere for each of the scenes.
People can be props too! I love the energy in this scene, and the atmosphere created by the beautiful mess on the table. It also shows a visual representation of what she does for her clients.
Aren’t the images gorgeous? I think Silke did such a fantastic job with this (as always!), and I look forward to more collaborations with her!
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