The world of PR is in a constant state of change. Evolving trends and emerging technologies ensure that the business of PR is always moving forward. Consider how much the PR industry has changed since the focus was primarily on radio and television, and you realize just how much digital disruption … [Read more...] about How A Good Website is Good PR
Making Your Website Work For You
Creating a website is one of the most important tasks on your to-do list when you set up a business or a side project. You know you need to do it, but do you truly understand why, and what a powerful marketing tool it can be? If you view it as just a task to be completed and ticked off the … [Read more...] about Making Your Website Work For You
Optimizing Images for Web Use
As I promised in my previous post, here are some tips on optimizing your images for websites so that they load faster and still look good. Let's face it, you can't have a website with all copy and no images. Most creatives need to showcase their work on their websites, and this means online … [Read more...] about Optimizing Images for Web Use
