Hey there, fabulous friends and fellow design enthusiasts! I am absolutely thrilled to introduce you to the fresh face of Fancy Girl Design Studio.
For those who have followed us since the beginning, you might recognize that our trusty old logo has been with us since 2015. While it holds a special place in my heart, it was high time for a little makeover – a transformation that would beautifully align with the sophisticated, established message my brand now conveys.
Being objective about your own brand is no easy task, which is why I sought the expertise of the Anna Seefeldt from Pink Pineapple Branding. Together, we embarked on a journey to redefine the very essence of Fancy Girl Design Studio.
The Spark of Inspiration
Can I let you in on a little secret? The inspiration behind our new look came from an unexpected source – an image I stumbled upon on Instagram, showcasing a stately Upper East Side building. In that instant, I knew I had found the visual embodiment I’d been searching for all along. I wanted my brand to resonate with the same sense of belonging, just like that elegant building amidst its surroundings.
Aerin Lauder was my muse throughout the process as well. Her elegant, effortless style resonates with me so much. If there ever was a fancy girl, that’s her.
Anna from Pink Pineapple Branding guided me with unwavering patience and expertise. Sure, there were moments when I hesitated, especially when it meant bidding farewell to our beloved pink and black theme. But trust the process, they said, and trust I did. It led me to a design that felt like an extension of myself.
I even ventured into the realm of AI to validate my color choices. While the shades didn’t quite meet my refined taste, they were a step in the right direction. It’s all part of the journey towards perfection.
A Meticulous Journey
Throughout this brand transformation, I insisted on following the very same process that I guide my cherished clients through. No corners were cut; every detail was scrutinized with care and precision.
The Grand Reveal
So, without further ado, allow me to present the new Fancy Girl Design Studio. It’s a harmonious blend of timeless elegance, sophistication, and a dash of the Upper East Side charm that captured my heart. The brand identity design is a perfect embodiment of my brand evolution, and is something I will be happy to use for years to come.
As we embark on this exciting new chapter, I want to extend my heartfelt gratitude to all of you who have been a part of this incredible journey. Your unwavering support and enthusiasm have been my driving force.
Stay tuned as we unveil our fresh brand identity across all our platforms. I can hardly contain my excitement for you to experience the refined and established look of Fancy Girl Design Studio. Together, let’s continue to create, innovate, and, as always, design with love.