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Website Design for Elizabeth Taylor Coaching

April 11, 2023 by Patricia Leave a Comment

Yes, that’s really her name. And yes, she was mistaken for the Elizabeth Taylor at a Hollywood event once, when she was working for the film industry!

I was so excited to work with Liz on her website design. Liz is a marketing expert who used to offer training services to SMEs and big corporations (like Google, & Apple, you may have heard of them). She realised that her SME clients needed more than just workshops and decided to offer direct, actionable advice and coaching as well.

She had a few preconceived ideas, having DIY’ed her old website, which I promptly told her to throw out the window. Having undergone a major shift in her business strategy and target market, Liz needed a fully custom website to communicate all that effectively. She had her minimalist brand identity sorted out by Pink Pineapple; my task was to design and develop a website that would be consistent with this ethos, effectively communicate all the services and expertise she has to offer, and make it easy for people to use.

The Process

Like all my custom web design projects, it was important to start with strategy and content, before even thinking of the design. Knowing the customer journey and what she wanted people to be able to do on her website helped me plan the wireframe and user experience. Content-wise, I knew she would be in good hands when she said that ZebraJojo Photography was taking her brand photos, and she hired a PR firm to write her copy. There were changes along the way, and we had to adjust the design with the content changes, but Liz was pretty clear in terms of wanting a website that conveyed clarity, confidence, and expertise.

website design for Elizabeth Taylor Coaching

The Design

The website looks fresh but soothing, is easy to navigate and easy to understand. We made sure it was also easy to read, with large contrast between the headlines and the body text. All links are clearly highlighted, and the customer journey very clear right from the homepage. I think it captures her brand perfectly, as well as her own personality, which is very no-nonsense, but also very refined.

Here’s what Liz had to say:

“It was a wonderful opportunity to work with an accomplished web designer and experience the process from start to finish. I thoroughly enjoyed working with Patricia on my website. She understood my brief and the impact I was trying to achieve straight away. Patricia was very patient with my changes to the initial brief as I solidified my brand positioning. She pulled everything together in a beautiful, elegant and user friendly design that showcases my services and my personality. I would highly recommend Patricia for any web design project.”

Elizabeth Taylor

Filed Under: Featured Projects Tagged With: website design

About Patricia

Front-end web developer, graphic designer, artist, work-at-home mum living in Singapore. I blog about my passions, which range from interior design, art, colours, typography, and all things pretty!

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Hello and Welcome!


Hi, I’m Patricia, the girl
behind Fancy Girl Design Studio.
I love pretty things, clever words, fonts, colors, the Oxford comma, and exclamation points!
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What do you want the world to think of when they h What do you want the world to think of when they hear your brand name?

Your brand is your manifesto, your one-word or symbol declaration of who you are and what you stand for. It doesn't have to be true yet, but it's what you want to be, and how you want people to see you. If you're successful, your brand's perception will become its reality.

How do you want your clients to feel when they think of your brand? What perception are you trying to shape? Let me know in the comments!

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You know why? It will never be 100% ready. It will never be 100% perfect. Or bug free. Your website will need tweaking, updating, and a zhuzhing up here and there every now and then (as I do with cushions every time I pass by the couch). 

You have more portfolio galleries to share? Post them later. Google will love you for producing fresh content frequently. You want to change your headshots? Go ahead and update them every season if you wish. You can even tweak your copy to make sure it's up to date with your latest offerings. You should be making these updates anyway, even if your website was perfect when you launched it. (but realistically, no website ever is.) 

Have you checked out my new website yet? Don't forget to sign up for fancy mail and get my free guide to website images. 💖

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Photo by the incomparable @zebrajojophotography
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That's why I created this guide for my clients. Now you can have access to it too. 💖

And once you've checked out the new website, tell me what you think! 

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