WordPress is tremendously popular. In 2023, WordPress powers 43.2% of the web. Also, almost 60% of all sites built on content management systems are built on WordPress. It’s easily the most-used website builder out there.
What is it that makes WordPress so special, then? Why do so many people choose it over other platforms?
1. It’s easy to install & set up
First off, WordPress is easy to install and use. WordPress boasts a 5-minute installation, and many hosting providers even offer a one-click install. Literally anyone can do it. Moreover, the WordPress dashboard is incredibly simple and easy to navigate. Even a complete beginner needs only a few hours to create a basic website.
2. It’s the cheaper option
The second thing is that WordPress is affordable. The core software is free, so you only need a hosting solution. You can get quality WordPress hosting for as little as $60 a year. That’s an insanely low amount for owning your own website.
3. WordPress is SEO friendly
Thirdly, WordPress is SEO-friendly. Many website owners invest outrageous amounts of money into search engine optimization. If you use WordPress, however, the core software handles about 80-90% of technical SEO troubles. For anything else, you can find a free plugin. There’s no need to worry about SEO.
Here’s why it’s the best CMS for SEO:
- Focus on user experience
- The opportunity to create custom permalinks
- Easy metadata management
- Easy image optimization
- Fast load time
- It’s optimized for mobile users – 58.99% of web traffic came from mobile users in 2022
- Plugins made specifically for SEO
- Easy to integrate with software tools
- SEO-friendly themes
- Easy social media integration
4. WordPress is flexible & versatile
Finally, WordPress is versatile. With over 3,500 free themes and 60,000 plugins, you have practically unlimited customization options. You can create anything from a simple blog to a booming e-marketplace. You can also customize the appearance of your website, so it fits any niche.
If no free option covers your needs (which is unlikely), there are always premium themes (31,000 and counting) and plugins. They usually offer an unbelievable amount of functions. One plugin can cover many aspects of your website.
In other words, if you want a quality, professional website, WordPress is your best bet. It offers limitless versatility practically for free.
To see more useful WordPress facts and stats, check out the infographic below.
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