HOME HOUSE INTERIORS
PROJECT TYPE:
- BESPOKE LOGO DESIGN
- PROPOSAL TEMPLATE DESIGN
- BESPOKE WEBSITE DESIGN
INDUSTRY: INTERIOR DESIGN
LOCATION: NEW YORK, USA
For over three decades, Home House Interiors has designed homes across New York City and beyond, specializing in small, high-end residential projects. As a small boutique deisgn firm owned by Sharon Soltis, they take on a very select number of projects, and are known for timeless, unpretentious style. Sharon is very refined & detail-oriented and brings her English heritage and her keen eye to every project.
We collaborated closely together to design a brand identity that captures her tagline - 'classic English interiors', and a phrase that she wanted to bring into the copy: 'rooted in design'. She needed an icon that spoke to that - very carefully considered and yet unpretentious. More like London mews rather than Belgravia. And we couldn't forget that her target audience live in NYC, so it had to be classic & traditional, but still cosmopolitan.
MOODBOARD & COLOUR PALETTE
The moodboard shows the overall vision for the brand - timeless, classic, but not stuffy. Colors are quiet, considered, muted.
LOGO DESIGN
BRAND GUIDE
PROPOSAL TEMPLATE DESIGN
Sharon needed a proposal template that was on-brand, and that she could edit easily. I designed this for her on Canva, with pages that corresponded to what she needed to send to prospective clients. I also helped her create a brand kit on Canva so that it will be easier for her to apply her brand elements to all other marketing materials she needs to create.
BESPOKE WEBSITE DESIGN
The website needed to be easy to understand, professional, and convey trust and expertise. Furthermore, we had to strike a balance between promoting their services while respecting Sharon's deep desire for privacy. (It's hard to be an introvert in business!)
Apart from the engaging layout and seamless flow of the website, we also created custom forms and questionnaires that would enable Sharon to automate some aspects of her process without having to resort to a CRM.
Here's what Sharon has to say:
"I am very pleased with the outcome. You have done an amazing job - I almost feel as though now I know what to expect I would like to start another business, so you can do another website for me.
You have been patient, responsive, kind and informative.
Keep up the good work!"
Sharon Catherine Soltis
